Google Ads campaigns limited by budget Broadly speaking

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I invite you to analyze it in detail. As you can see in the figure below, the average conversion rate for online stores is between 1% and 3.5% , but there are businesses that have a conversion rate of only 0.2-0.3%. It is worth noting that a 1%-2% increase in conversion rate can lead to doubling of sales. Average conversion rates by industry So you should calibrate your expectations to the media in your industry.


The conversion rate varies because some actions are much easier for customers to take, such as making a phone call or making an online appointment compared to purchasing a product or signing up for a paid course. Even between different ad groups, you'll Belgium WhatsApp Number Data see differences in conversion rates, which is normal. Insufficient budget Even if Google Ads campaigns are declared to be aimed at getting clicks at the lowest possible costs, don't forget that we are talking about an extremely competitive promotion channel. In most cases, bids must be relevant compared to the competition, otherwise you won't be able to attract conversions.





If your budget is too low, Google will stop showing your ads when the budget is used up, or will lower the bid to distribute the budget for as long as possible. Campaigns that fall into this scenario will appear as "limited by budget". , you have the following numbers in mind: the average cost for a click is between 1.5 and 3 RON`; the average conversion rate is between 1.5% and 2%; the minimum recommended daily budget, for campaigns running at national level, is 100 RON; Learn more about how to calculate your online marketing budget !