But if you're getting fewer conversions

mamun15

Within this range, an ROAS of 1 is considered absolutely acceptable. Find out what ROAS is and how it is calculated ! Google Ads campaigns learning phase So, if your ads aren't converting, it's possible that Google's algorithms are still learning. My advice is to: give campaigns more time for the learning phase; increase the budget; expand your targeting settings; Unrealistic expectations We need to distinguish from the beginning between no conversions at all and a small number of conversions. If you have no conversions at all, you may be experiencing technical issues,


which we won't cover in this section.  than you projected, you need to calibrate your expectations. I wrote an extensive article on how you can increase your conversion rate ,I invite you to analyze it in detail. As you can see in the figure below, the average conversion rate for online stores is between 1% and 3.5% , but there are businesses that have a conversion rate of only 0.2-0.3%. It is worth noting that a 1%-2% increase in conversion rate can lead to doubling of sales. Average conversion rates by industry So you should calibrate your expectations to the media in your industry.





The conversion rate varies because some actions are much easier for customers to take, such as making a phone call or making an online appointment compared to purchasing a product or signing up for a paid course. Even between different ad groups, you'll see differences in Belgium WhatsApp Number Data conversion rates, which is normal. Insufficient budget Even if Google Ads campaigns are declared to be aimed at getting clicks at the lowest possible costs, don't forget that we are talking about an extremely competitive promotion channel. In most cases, bids must be relevant compared to the competition, otherwise you won't be able to attract conversions. If your budget is too low, Google will stop showing your ads when the budget is used up, or will lower the bid to distribute the budget for as long as possible.